Three new hires for rapidly growing digital marketing agency, Distract


Lincoln-based digital marketing agency, Distract has taken on three new members of staff.

Craig Smith, Keziah O’Connor and Sam Spencer have all joined the company in the last month, adding their skills to the fastest growing digital marketing agency in the East Midlands.

Craig Smith joins the company as PPC (pay per click) Manager, overseeing and driving the Google paid marketing channel. A specialist in PPC, SEO (search engine optimisation) and CRO (conversion rate optimisation), Craig has previously worked at two other agencies in the region, Fifteen and Energy Cell where he worked as Paid Media Specialist and as Digital Marketing Manager. Craig has also worked as Ecommerce Manager at menswear brand EQVVS.

Speaking about his new role at Distract, Craig said:

“I’m really pleased to be joining the Distract team and I hope to help the company build and bring success to all its clients. There are so many channels through which companies can market themselves, I’ll be helping companies of all sizes to make the most of some of the biggest and most effective mediums in the digital world. Distract is a great team to be a part of and the company is very quickly becoming a major player in UK’s digital marketing industry.”

Since it was founded by University of Lincoln graduates, Peter Watson and Bradley McKenny in 2015, Distract has assembled a team of digital marketing experts who specialise in different roles and mediums. The majority of Distract’s 15-strong team are also graduates from the University of Lincoln and this trend has continued with the hiring of Keziah O’Connor and Sam Spencer.

Keziah O’Connor is joining the company as a Social Advertising Executive. Her role will be to constantly being at cutting edge of developments in social media marketing, and helping clients capitalise on the rapidly changing social media marketing platforms. Her role involves creating, launching and optimising advertising on platforms including Facebook, Instagram, LinkedIn and Twitter.

Keziah said: “I see my role as being a key part of helping our clients maintain a good level of communication with their customers. Social media is a really interactive and dynamic environment and it’s really exciting to be making the most of every tool that becomes available. I’m having a fantastic time at Distract; everyone has made me feel at home straight away. I feel very settled in my position and I’m eager to learn more.

“I’ve previously worked in sales, social media for business and teaching abroad, and with a degree in Business Studies from the University of Lincoln, I have a well-rounded view of the market and I’m really engaged with the power and the potential for social media to help companies stand out.”

Sam Spencer has joined Distract with one of the most unusual roles the company has ever created. Sam’s job title is Video Producer, but his main role is in helping Distract to promote itself and inspiring other business leaders by creating a daily vlog, ‘Inside The Journey’ as well as a fortnightly business and entrepreneurship podcast.

Sam said: “My role is to document what happens day to day in the business; filming and editing content nine to five. I follow Peter Watson, the Managing Director as a form as next level personal branding to show how Distract is at the forefront of innovative marketing techniques. I’m in charge of filming all the content, compiling it, editing it and distributing it.

“I’d wanted to join Distract since I first heard about them over a year ago, and I’m so glad to have had the opportunity to join the team. My first few weeks at Distract have been surreal: I never thought I’d be filming someone’s daily life all day every day, but it is honestly a dream job. We’re constantly busy and I’m looking forward to documenting the growth of the company and seeing how it and the vlog evolve over time.”

The ‘Inside the Journey videos that Sam is creating can be viewed on Peter Watson’s YouTube channel and Facebook page. For more information about Distract visit