SNUG: Meet the new Leicestershire business making beautiful knits


After becoming friends at the school gate, busy Leicestershire mums Edwina Williams & Zoe Young went for regular strolls around Swithland Reservoir, and soon realised they shared a love for home design and interiors. “As we began chatting, it became apparent that both of us needed a new challenge in our lives” says Edwina. “Little did we know that as our daughters went off to senior school, SNUG was about to be born”. 


Edwina comes from a finance background and was previously a HSBC bank manager, whilst Zoe jetted around the world as cabin crew with Virgin Airlines. But despite their contrasting career backgrounds, the pair had retail & design experience and decided to take the plunge. “It was time to live the dream and get creative - blanket making was to be our new venture” says Zoe. 

“We were lucky enough to be able to use the Knit Design Centre in Leicester to create our own unique designs” as the pair created their range of textured throws, blankets and cushions. “It’s been hard work researching all of the different types of yarns and techniques to create something that we believe stands out from the crowd”. 

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And they really do. SNUG knits are beautifully made and truly unique. You can expect a knit that is enviably soft, stylish, warm and washable. Their textured baby blankets using geometric shapes, primarily made from cotton with a soft stretch feel that can be snuggled around the most sensitive skin.

The brand reflects both Edwina & Zoe - distinctive, gently quirky, warm and fun.  


If you’d like to find out more about SNUG, email or visit their Facebook page @snugyourhome and Instagram @__snug__