Waitrose is launching frozé popsicles!
Waitrose is launching frozen rosé wine popsicles into shops, as the trend for alcoholic ice lollies continues to soar. Available in dedicated freezers in the supermarket, the Mirabeau Frosé Popsicle (£2.99 each) is made from a blend of Classic Mirabeau rosé wine and strawberry essence.
Rosé wine, a summer favourite with shoppers, had its biggest week of sales last week at Waitrose, with sales up 20% year to date. Online searches for frosé have increased seven-fold since July 2016*, as people look for recipe inspiration for this cult drink, and visits to the frosé recipe page on Waitrose.com have increased by 250% compared to this time last year.
Victoria Mason, Waitrose wine buyer says, ‘This is the first time we’ve launched an alcoholic popsicle and we are thrilled it’s in partnership with Mirabeau. Frosé was a huge trend last summer, with people making their own at home and sharing recipes and pictures all over Instagram. Now, we’re offering customers the chance to cool down with a ready-made frozen version of one of our best-selling rosé wines. It’s the perfect way to enjoy Mirabeau in the heat wave!’
Stephen Cronk, from Mirabeau, says: ‘We're excited to be launching our frosé cocktail with Waitrose, who have been such a great partner to our family business from its very first day. This ice pop is a collaboration with the young entrepreneurs Harry Stimpson and Noah Geeves, who founded Lic, now a leader in frozen cocktails with natural, quality ingredients. Mirabeau Frosé is based on a secret recipe, combining our bestselling Classic Provence Rosé with English strawberry essence. We are sure this delicious frozen cocktail will give an indulgent moment to many during this amazing summer’.
The popsicles will be available in 87 shops across the UK from 2nd August.